How Can Industrial Display Manufacturers Seize the Market Opportunity?
Technology R&D and innovation:
Improving display technology: Continuously investing in R&D resources to improve display technology, such as improving resolution, chromaticity, contrast, refresh rate, etc., to provide clearer, more realistic and smoother visual effects, and meet users’ needs for high-quality image display. For example, actively develop and apply emerging display technologies such as micro-LED and micro-LED, make breakthroughs in image quality, and attract customer groups with high requirements for display effects, such as high-end medical equipment, professional design studios, etc.
Expanding functional functions: Increase the functional diversity of industrial display screens, such as touch function, 3D display, intelligent interaction, wireless connection, etc. Taking the touch function as an example, it enables users to operate and control equipment more directly, improve work efficiency and convenience of operation, and is widely used in industrial automation control, intelligent medical equipment and other fields.
Improving durability and reliability: Develop products with stronger durability and reliability according to the characteristics of the industrial environment. Including the use of strong materials, optimizing heat dissipation design, improving vibration and impact resistance, etc., to ensure that the display screen can work stably in harsh industrial environments (such as high temperature, high humidity, dust, vibration and other environments), and reduce failure rates and maintenance costs. For example, in some factory workshops or outdoor industrial equipment, stable and reliable industrial display screens can ensure long-term normal use and avoid production interruptions or display screen failures that cause equipment out of control.
Product quality and stability:
Strict quality control: Establish a complete quality management system to strictly control the quality of raw material procurement, production and processing, assembly, testing and other links. Ensure that the industrial display screens shipped from the factory meet high quality standards, reduce defect rates, and improve customer satisfaction and product reputation. For example, using advanced testing equipment and strict testing processes, the display screen’s pixel points, brightness uniformity, color consistency and other indicators are accurately tested.
Reliability testing: Comprehensive reliability tests are carried out on industrial display screens, including high temperature aging tests, low temperature start-up tests, long-term operation tests, electrostatic protection tests, etc. Simulate various actual usage conditions and extreme conditions that may be encountered, verify the stability and reliability of the product, and discover and solve potential problems in advance. For example, some industrial display manufacturers will place their products in high temperature and high humidity environments for up to thousands of hours to test their performance in harsh environments.
Quality certification and compliance with standards: Actively obtain relevant international and domestic quality certifications, such as the International Organization for Standardization quality system certification, to prove that product quality meets industry standards and specifications. This will not only increase customers’ trust in the product, but also help promote and sell the product in domestic and foreign markets.
Customized services:
Meet specific needs: In-depth understanding of the special needs of customers in different industries, and provide customers with customized industrial display solutions. For example, personalized design and production are carried out according to the customer’s equipment size, installation method, working environment, functional requirements, etc. In this way, the display can be fully adapted to the customer’s specific application scenario. For example, customized displays for the aerospace field need to meet special requirements such as high impact resistance, wide temperature operating range, and radiation resistance; customized displays for medical equipment may require high resolution, accurate color displays, and materials and safety requirements that meet medical industry standards.
Flexible customization capabilities: The ability to quickly respond to customer customization needs, including the ability to flexibly adjust product design, parameters, functions, etc., shorten the delivery cycle of customized products. At the same time, we should maintain close communication with customers to ensure that customized products fully meet customer expectations and improve customer satisfaction and loyalty.
Market expansion and marketing:
Accurate market positioning: Clarify your target market and customer groups, such as focusing on specific industrial fields (such as machinery manufacturing, automotive industry, electronic equipment, etc.) or specific types of customers (such as large enterprises, small and medium-sized enterprises, scientific research institutions, etc.). ), deeply understand the needs and pain points of target customers, provide targeted products and services, and increase market share.
Brand building and promotion: Carry out brand publicity and promotion through various channels to improve brand awareness and reputation. For example, participate in industry exhibitions, hold product launch conferences, advertise in professional media, and use online platforms and social media for publicity. Create a professional, reliable and innovative brand image to make it easier for customers to choose their products among many competitors.
Establish partnerships: Establish extensive partnerships with upstream and downstream enterprises, industry associations, scientific research institutions, etc. Cooperate with upstream suppliers to ensure the stable supply and quality of raw materials; cooperate with downstream system integrators, equipment manufacturers, etc. Jointly promote products and expand market channels; cooperate with industry associations and scientific research institutions to participate in industry standard formulation, technical exchanges and other activities to enhance the company’s influence and voice in the industry.
Customer service and support:
Pre-sales consultation and solution provision: Provide customers with professional pre-sales consulting services to help customers understand product characteristics, choose appropriate product models, and provide detailed solutions according to customer needs. Let customers feel the company’s professionalism and dedication in the pre-sales stage and increase customers’ trust in the company.
After-sales technical support and maintenance services: Establish a complete after-sales technical support system to respond to customers’ technical consultations and problem feedback in a timely manner. Provide fast and effective maintenance services to ensure that problems encountered by customers during use can be solved in a timely manner, reducing the losses caused to customers by equipment failures. For example, set up a 24-hour customer service hotline, equipped with a professional technical support team, and provide remote technical guidance or on-site maintenance services.
Customer training and satisfaction survey: Provide customers with product use training to help customers correctly operate and maintain industrial display screens and extend product life. Conduct customer satisfaction surveys regularly to understand customers’ opinions and suggestions on products and services, make timely improvements and optimizations, and continuously improve customer experience.
AUO 21.5 inch P215HVN01.2 TFT LCD For Smart Displays 250 Brightness
13.3 inch G133HAN01.0 AUO TFT LCD Industrial Automation 1920*1080 Resolution
