Analysis of the OLED and LCD Display
- OLED technology development trend
Market potential and growth rate
OLED technology is considered to be the future development direction of display technology due to its unique advantages, such as bendability, wide viewing angle, soft colors, fast response speed, and energy saving. Market forecasts show that the market size of OLED panels will continue to grow in the next few years. For example, it is expected that by 2020, the market size of OLED panels will reach US$33.2 billion, and by 2024, OLED is expected to occupy 30%-40% of the entire display market, showing its strong growth potential1.
Industry investment and expansion
Globally, many companies are increasing their investment in the OLED industry. For example, Samsung Display plans to invest US$3 billion to build an OLED production line, and AUO Display plans to invest at least US$8.5 billion to build an AMOLED production line. In addition, Japan Display also plans to establish an OLED panel production line. These investments show the industry’s confidence in the future development of OLED technology1.
Application field expansion
OLED technology is not only widely used in small and medium-sized display panels such as smartphones and tablets, but is also gradually entering the high-end TV and curved display markets. As technology matures and costs decrease, the application of OLED in larger display devices will gradually expand, and the application areas of future industries will become increasingly broad.
- Development trend of LCD technology
Market saturation and decline
In contrast, LCD technology has been developed for many years and occupies a large share of the market, but with the rise of AMOLED technology, the market share of LCD technology is gradually shrinking, especially in the high-end TV market, the sales share of AMOLED TVs has increased year by year, which shows consumers’ recognition and preference for AMOLED technology.
Industry transformation and innovation
Despite the challenges faced by LCD technology, industry companies have not stopped their efforts to innovate and transform. Some companies have begun to focus on niche markets, such as professional displays, medical displays, etc., and maintain their competitiveness by providing higher quality display solutions.
Price competition and cost control
Under the dual pressure of price war and cost control, the production cost of LCD TVs continues to rise, affecting the industry’s profit margin. To meet this challenge, companies need to reduce costs by optimizing the industrial chain and improving production efficiency, while seeking new market opportunities.
Conclusion
From the above analysis, it can be seen that OLED technology is in a stage of rapid development and expansion, with unique advantages and broad market prospects. Although LCD technology faces certain market pressure, it is still working hard to find new development space and technological breakthroughs. In the next few years, the two technologies will still compete with each other and jointly promote the advancement of display technology. But in the long run, OLED technology is expected to become the mainstream trend of display technology with its many advantages.
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